The world is going digital bit by bit. Every year services and companies rely on the web a little bit more. Consumers are increasingly making their purchases online, as well as using the internet to research products and brands. Having a professional website is more important than ever. We are going to take a quick look at some of the newest trends in web design and development.
Mobile Usage Mobile usage is increasing. In fact, mobile searches actually topped out desktop computer searches last year. This means companies shouldn't be worrying about making their site mobile friendly once it's built, they should be building mobile sites and then thinking about how to make them desktop friendly. Trying to Stand Out Due to the rise of template site building, most websites have begun to look very similar. This has made many brands openly worry about losing their identity online. We will likely see a trend of crazier, custom built sites in an effort to stand out. Expect to see bigger and bolder fonts as well. AI Involvement and Advanced Design AI is making it into quite a few sites. Chat bots that welcome the customer and answer questions on site are trending and proving to be effective salespeople. There is also a huge amount of data being compiled about how customers use sites. Heat maps tracking where the eyes go first as well as how the average person scrolls through a page have led to a whole new generation of extremely optimized sites.
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